Here come the girls

These women are warriors. Supporting each other, arm in arm, with the biggest smiles. A day to raise awareness, to be heard and to make a difference.

Cancer Research providing us with the brief that pulled on the heart strings, but gave us the power to capture the essence of how important their new Mastectomy Bras are to real women. We offered a model search for real women who have had or are currently living with breast cancer in some way, each with an incredible story individual to them. We found the perfect location studio in London, and hand picked the perfect team to showcase the products to their fullest. We shot cut outs, product details, lifestyle shots and also some behind the scenes video content – phew, what a day!

We cannot thank the strong women who took part in this project enough. And to our incredible crew (you know who you are!), your talents are endless.